eXp New Homes Launch: What It Means for the Future of Real Estate

The real estate industry continues to evolve, and new construction is becoming a bigger part of how communities grow. To support this shift, eXp Realty has launched eXp New Homes, a new division designed to help agents work more closely with builders and developers.

The program provides training, marketing tools, and systems that allow agents to better understand and represent new construction projects. Leaders within the eXp community, including Mark Hammer of the Hammer Group, are paying close attention to this development as cities like Vancouver continue to move toward higher-density housing and modern residential communities.


What Is eXp New Homes?

eXp New Homes is a specialized program created to give agents the education and resources needed to work with new developments.

Rather than focusing only on traditional resale homes, the program helps agents learn how to collaborate with builders, market new construction, and represent entire communities.

According to Leo Pareja, the initiative is designed to prepare agents for the future of real estate.

“We aren’t just looking for the next listing; we’re looking toward the next horizon of how global communities are built and experienced.”

The goal is to help agents move beyond single transactions and become trusted partners in the development process.


Why New Construction Is Becoming More Important

Across many markets, including Vancouver and the Lower Mainland, new housing supply is increasingly coming from:

  • Townhome developments
  • Duplex and multiplex housing
  • Mid-rise and mixed-use communities

As cities grow and land becomes more limited, these types of projects are becoming more common. Agents who understand the development process are better equipped to guide buyers, sellers, and investors through these opportunities.

This is particularly relevant for experienced professionals like Mark Hammer, who has spent decades helping clients navigate changing housing trends and new development opportunities.


Key Features of the eXp New Homes Program

The eXp New Homes division offers several resources designed to help agents succeed in the new construction market.

New Homes Certification

Agents can complete a certification program that explains how development projects are planned, financed, marketed, and sold.

This training helps agents understand the full lifecycle of a new construction project.

Specialized Marketing Tools

Members receive professionally designed marketing assets, including:

  • Builder-focused brochures
  • Development signage
  • Digital marketing templates

These tools are designed specifically for showcasing modern new-build homes.

Developer-Focused Business Systems

The program includes systems that help agents manage development projects more efficiently, including reporting tools and marketing coordination systems.

A Community of New Construction Specialists

Agents also join a network of professionals focused on new homes, with regular masterminds, referral opportunities, and collaboration with builders.

According to Wendy Forsythe, the goal is to provide agents with a platform to grow alongside innovative builders.

“eXp New Homes represents a definitive commitment to excellence in the new construction environment.”


What This Means for Buyers and Sellers

For buyers, working with an agent who understands new construction can make a big difference. New homes often involve different timelines, contracts, and considerations compared to resale properties.

Knowledgeable agents can help clients understand:

  • Presale opportunities
  • Construction timelines
  • Warranty programs
  • Developer track records

In markets like Vancouver, where new developments continue to shape neighbourhoods, this expertise is becoming increasingly valuable.

Agents like Mark Hammer and the Hammer Group continue to focus on helping clients understand both resale homes and new construction opportunities as the housing landscape evolves.


About eXp Realty

eXp Realty is a global cloud-based real estate brokerage that provides agents with technology, training, and collaboration opportunities.

The company operates under eXp World Holdings (Nasdaq: EXPI) and supports agents across multiple continents through its agent-focused business model and global network.


Source

This article is based on information from an official press release issued by eXp World Holdings announcing the launch of the eXp New Homes division.

Learn more about the certification program here:
https://join.expnewhomes.com/


Frequently Asked Questions

What is eXp New Homes?

eXp New Homes is a program created by eXp Realty that helps agents work with developers and represent new construction projects.

Why did eXp create this program?

The program helps agents gain the education and tools needed to navigate the growing new construction sector.

How does this help home buyers?

Agents trained in new construction can better guide buyers through presales, timelines, and builder processes.